How do you explain what a trichologist does so people book?
Most people have never heard the word "trichologist", so your marketing has to explain it in one simple line: a specialist in hair and scalp health who looks for the reasons behind thinning, shedding or scalp problems, and builds a plan to help. From there, show what happens at an assessment, what clients learn and what a plan looks like. Short videos of a scalp assessment are especially powerful, because people can see their own concerns being taken seriously. When people understand what you do, booking an assessment stops feeling like an extra step and starts feeling like the obvious first one.
