Payment Guidelines
How billing works at No Fall, what's included, and what happens if you pause, cancel or change your plan. Your signed agreement has the exact terms of your plan.
Last updated October 27, 2026
The short version
- Monthly plans are paid in advance, in US dollars.
- Ad spend is paid directly by you to Google and Meta. It's never part of our fee.
- Work starts once your first payment and account access are in. Onboarding takes 2 business days.
- No hidden fees. Anything outside your plan is quoted and approved before we start.
1. How we bill
Our full Patient Acquisition System is a flat monthly fee of USD 2,000. Single services, such as SEO (from USD 300 a month), Meta ads or an AI receptionist, are priced in your proposal. Monthly plans are billed in advance on the same date each month. Your first payment is due before onboarding starts.
2. Ad spend
Ad spend is paid directly by your clinic to Google, Meta and any other ad platform, using your own payment method in your own ad accounts. It's never included in our fee and never passes through us, so you always see exactly what's spent.
3. Software and third-party costs
Software subscriptions are not included in our monthly fee. GoHighLevel, phone numbers, text messaging and AI call minutes are billed separately at cost and listed in your proposal before you sign. Costs like domains, premium plugins, stock photos or paid tools you request are always listed and approved before purchase.
4. One-time projects
Projects such as a new website or a brand identity are quoted as a fixed price. Payment is due 100% in advance, before work begins. Your project moves into planning once payment is received.
5. Payment methods
We accept:
- Credit and debit cards
- ACH bank transfer
- Wire transfer
- Stripe, PayPal and other online payment platforms.
For monthly plans, we can charge your saved card or bank account automatically each month. You're responsible for any bank, transfer or currency conversion fees.
6. Invoices
You'll receive an invoice for every payment, and you can find all your invoices in your client dashboard. Invoices are due on receipt. Work for each month or project starts once payment has cleared.
7. Late payments
- If a payment is more than 7 days late, we'll send a reminder and may pause your services until it's paid.
- Overdue amounts may be charged a late fee of 1.5% per month, or the maximum allowed by law if that's lower.
- If a payment is more than 30 days late, we may end the agreement and take steps to collect what's owed.
- Pausing services doesn't pause your ad spend. If your ads are running in your own accounts, we'll let you know so you can decide whether to pause them.
8. Contract length and cancelling
Plans can be month-to-month or a fixed term, as agreed in your signed agreement.
- Month-to-month: cancel your retainer anytime with 30 days' written notice before your next billing date, by email or in your WhatsApp group. We keep working until the notice period ends.
- Fixed term: the commitment and any early cancellation terms are set out in your agreement. You can also ask to pause your plan. Pauses are agreed in writing.
9. Refunds
- Before any work begins: we'll refund your payment, minus a 10% fee for onboarding and admin time.
- Monthly plans: once work for a month has started, that month's fee isn't refundable. You won't be charged for months after your notice period ends.
- One-time projects: if you cancel during a project, we keep a share of the fee for work already done: 10% before planning begins, 30% during strategy or research, and 50% during design or production. Once a project is delivered or launched, it can't be refunded.
- Ad spend paid to Google, Meta or other platforms is between you and that platform and can't be refunded by us.
10. Changes to your plan
Your fee is based on the scope agreed at the start. If you'd like extra services, campaigns, pages or locations, we'll send a revised quote first. Nothing extra is billed without your approval. You can upgrade from a single service to the full system at any time.
11. Taxes
Our fees don't include sales tax. Where US sales tax applies to our services in your state, it will be added to your invoice.
12. Payment disputes
If something on an invoice looks wrong, please contact us first at info@nofallmarketing.com. We'll look into it within 5 business days. Opening a chargeback without contacting us may lead to your services being paused while it's resolved.
13. Payment security
All card and bank payments are processed by PCI-DSS compliant payment providers. We don't store full card or bank account details on our systems.
14. When your plan ends
When your plan ends and all invoices are paid, you keep everything you own: your website pages, content, brand assets and the accounts in your clinic's name. We'll hand over your final files, help you remove our access to your accounts, and make sure nothing is left running that you didn't ask for.
15. Contact
Questions about billing? info@nofallmarketing.com
Want a clear quote for your clinic?
We'll walk you through it on a 30-minute call.
